Known as the Live Music Capital of the World, Austin earned this title in 1991 after it was discovered that the city had more live music venues per capita than anywhere else in the nation. For decades, Austin’s vibrant music scene has been the backbone of its cultural identity, providing a platform for local artists to launch and sustain their careers.

However, in 2020, the global pandemic dealt a devastating blow to the live entertainment industry, shutting down venues and leaving countless musicians without a stage—or a steady income. Many artists and industry professionals are still struggling to recover, facing financial instability, rising living costs, and limited opportunities to thrive in the city they helped shape.

At the same time, Austin is grappling with an ongoing homelessness crisis. Rising housing costs and economic hardship have made it increasingly difficult for many, including members of the music community, to find stability. Many nonprofits and local initiatives are working to support both musicians and individuals experiencing homelessness, reinforcing the idea that a strong music community is also a strong, compassionate city.

Born from this idea is RED RIVER RISING (RRR)—a commitment to preserving and empowering Austin’s music scene while supporting the organizations tackling housing insecurity and uplifting those in need.